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ROCHE DIAGNOSTICS AG
Roche Diagnostics develops innovative products and services for disease prevention, diagnosis and monitoring.
1896
Founding Year
62.8bn
Revenue 2021 (CHF)
500 Mio.
Net Profit (CHF)
CASE
ABOUT Roche Diagnostics AG:
Roche Diagnostics is a division of the Roche Group.
They develop advanced diagnostic solutions that help healthcare professionals make important treatment decisions for their patients. At the same time, they aim to better embed these solutions into global healthcare systems - at lower cost, while ensuring the best outcomes.
In more than 100 countries, they offer the broadest in vitro testing portfolio in the industry, as well as tools for consulting, digital diagnostics, disease management, laboratory automation and software systems. The result is integrated solutions for laboratories, healthcare professionals and healthcare systems.
CASE:
Market strategy for DTC product
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Define the DTC market
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Describe potential segments and target groups
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Identify the most promising segment
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Elaborate the go-to-market strategy
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Describe potential incentives
COMPANY
CASE
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