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ROCHE DIAGNOSTICS AG
Roche Diagnostics develops innovative products and services for disease prevention, diagnosis and monitoring. 

1896

Founding Year

62.8bn

Revenue 2021 (CHF)

500 Mio.

Net Profit (CHF)

CASE

ABOUT Roche Diagnostics AG:

Roche Diagnostics is a division of the Roche Group.

They develop advanced diagnostic solutions that help healthcare professionals make important treatment decisions for their patients. At the same time, they aim to better embed these solutions into global healthcare systems - at lower cost, while ensuring the best outcomes.

In more than 100 countries, they offer the broadest in vitro testing portfolio in the industry, as well as tools for consulting, digital diagnostics, disease management, laboratory automation and software systems. The result is integrated solutions for laboratories, healthcare professionals and healthcare systems.

 

CASE:

Market strategy for DTC product

  1. Define the DTC market

  2. Describe potential segments and target groups

  3. Identify the most promising segment

  4. Elaborate the go-to-market strategy

  5. Describe potential incentives

COMPANY

CASE

TIMELINE

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For teams: If you are signing up as a team please tell us if you would like to welcome other people to your team or if you are complete. Also, decide one person, who will communicate with us.

The next deadline will be the 11th of April when you must have enrolled your team in the Google Forms Document and when you have to send in your exposé to info@studentsbusinessclub.com. You can find all the information by downloading the infosheets you find throughout the website.

Google Forms Link: https://forms.gle/Lp3bfryNtTqJ7Anv8

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