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Launched in 2021 by the Students' Business Club and the Career and Corporate Services of the University of St.Gallen, the HSG Innovation Trophy is an esteemed competition where students collaborate with top companies to tackle and solve real-world business challenges. This initiative not only showcases the students' skills but also provides invaluable industry insights to both participants and companies.

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Opportunities to enhance your

business with next-gen insights

  • Cost-effective case solutions: Leverage our students' know-how to solve your business cases without incurring significant costs and expenses.

  • Innovative perspectives: Benefit from fresh, current and relevant perspectives to uncover unique solutions.

  • Dialogue with Gen Z: Engage in cross-generational discussions for enhanced insights into diverse problem-solving skills.

  • Theory-practice integration: Seamlessly bridge the gap between theoretical knowledge and practical application.

  • Recruitment and talent attraction: Discover and recruit top-tier talent to support your company's growth and innovation.

  • Employer branding: Boost your employer brand and attract top talent through our strategic partnership.

Requirements from participants

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50+ applications

Participants submit a case exposé, proposals on how they will solve the cases, to enter the HSG Innovation Trophy. You will review the exposés and select which teams advance to the case study phase.

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About 36 participants

The case

One month

Students have one month to tackle your business challenge, developing cuttingedge solutions. As a company, you'll guide them as a key contact. At the final event, students present their solutions, and you will select the winning team.

Iterative development

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