Previous Trophies

A look back at our past corporate partners and the real strategic challenges tackled by HSG student teams.

Spring Semester 2026

Corporate Partner 2026 (1/2)

L'Oréal Brandstorm

L'Oréal Brandstorm is L'Oréal's global student innovation competition. Teams developed groundbreaking ideas around the future of luxury fragrance — combining creativity, sustainability, and digital innovation to redefine the luxury beauty experience for a new generation of consumers.

Case

Future of Luxury Fragrance

Kicked off 23 February 2026 at the University of St. Gallen
Challenge: Future of Luxury Fragrance
Teams pitched directly to L'Oréal representatives in Geneva
Top teams advanced to the official L'Oréal Brandstorm global competition

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Fall Semester 2025

Corporate Partner 2025 (2/2)

CHG-MERIDIAN

CHG-MERIDIAN is a global technology financing and lifecycle management company focusing on IT, industrial, and healthcare technologies. Operating in over 30 countries, the company supports organizations in managing technology assets efficiently and sustainably across the entire lifecycle.

Case

Rethinking B2B in the Age of AI

Global footprint spanning over 30 countries
Challenge: Rethinking B2B in the age of AI
Focus on IT lifecycle management and circular economy

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Spring Semester 2025

Corporate Partner 2025 (1/2)

HOCH Health Ostschweiz

HOCH Health Ostschweiz is the newly formed hospital group created through the merger of four public hospital networks in the canton of St. Gallen. With over 8,000 employees and a revenue of CHF 1.4 billion, HOCH plays a critical role in ensuring high-quality medical care across Eastern Switzerland. The transformation through the fusion "Managementmodell 2024+" opens up new strategic and operational opportunities — from rebranding and employer branding to strategic positioning and synergy tracking.

Case

Strategic Positioning of Regional Hospital Sites After the Merger

Over 8,000 employees and CHF 1.4 billion in revenue
Challenge: Strategic positioning after the hospital merger
Focus on patient-centred care and operational efficiency
Top teams presented at HOCH Health Ostschweiz headquarters

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Fall Semester 2024

Corporate Partner 2024

LGT

LGT is an international private banking and asset management group with a strong focus on sustainability, long-term value creation, and intergenerational wealth management. As one of the largest privately owned financial groups in the world, LGT combines deep expertise with a principled approach to growing and preserving client wealth across generations.

Case

Private Banking and Asset Management

One of the world's largest privately owned financial groups
Challenge: Private Banking and asset management strategy
Focus on sustainability and intergenerational wealth
Teams presented their strategies to LGT banking professionals

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Fall Semester 2023

Corporate Partner 2023

Roche Diagnostics AG

Roche Diagnostics is a division of the Roche Group. They develop advanced diagnostic solutions that help healthcare professionals make important treatment decisions for their patients. In more than 100 countries, they offer the broadest in vitro testing portfolio in the industry, as well as tools for consulting, digital diagnostics, disease management, laboratory automation and software systems — resulting in integrated solutions for laboratories, healthcare professionals, and healthcare systems.

Case

Market Strategy for a Direct-to-Consumer Diagnostic Product

Broadest in vitro testing portfolio in 100+ countries
Challenge: Market strategy for a DTC diagnostic product
Focus on embedding solutions into global healthcare systems
Teams developed go-to-market strategies for Roche professionals

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Fall Semester 2022

Corporate Partner 2022

Leonteq

Leonteq is a Swiss fintech company with a leading marketplace for structured investment solutions. Based on proprietary modern technology, the company offers derivative investment products and services, predominantly covering capital protection, yield enhancement, and participation product classes. Leonteq acts as both a direct issuer of its own products and as a partner to other financial institutions, and further enables life insurance companies and banks to produce capital-efficient, unit-linked pension products with guarantees.

Case

Diversity, Marketing and Crypto Staking

Swiss fintech leader for structured investment products
Three case tracks: diversity & integration, marketing, and crypto staking
Proprietary technology platform covering capital markets
Winners presented solutions to Leonteq senior management

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Fall Semester 2021

Corporate Partner 2021

Victorinox

Victorinox was founded in 1891 and manufactures and sells unique high-quality products with practical uses throughout the world. First and foremost is the famous Swiss Army Knife, which has achieved cult status in Switzerland and the rest of the world. In addition to the pocket knife, there are four other product categories: household and professional knives, watches, luggage and perfume. Victorinox employs 2,100 people and achieved a turnover of around CHF 500 million.

Case

New Business Models to Attract New Target Groups

Iconic Swiss brand founded in 1891, known worldwide
Challenge: New services and business models for customer acquisition
Focus on attracting new target groups and direct consumer contact
Product portfolio spans knives, watches, luggage and perfume

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NOW OPEN

HSG Innovation Trophy x KPMG

Fall Semester 2026

Apply now and work on a real strategic case for KPMG — one of the world's leading audit, tax, and advisory firms.

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